BRANDING, MARKETING and ADVERTISING

I remember when I was a child, the number of technological products that captivated us, and the vast majority had an unmistakable and unforgettable stamp thanks to which many, today, many people still know this country: MADE IN TAIWAN . Currently, in Taiwan, there are thousands of companies with a very important added value in the quality of their products, companies that are largely unknown globally and even many of them nationally. The vast majority do not have a marketing department or the one they do have is really ineffective. Surely there are many different causes, but today I will talk specifically about those that we have studied in a market analysis. But where is the problem? Why do we all know about companies like Apple, Tesla, or Google but few outsides of Taiwan know where top Taiwanese tech companies come from? Branding is not being done, or at least not, in the right way. After researching the market in Taiwan and confirming this fact, I decided to create IGNITE Global Ma...

Since the COVID19 pandemic was declared at the beginning of 2020, the digital presence for companies has become much more important than in 1998 when I started designing websites and 99% of companies did not even know what a website was, much less, they were thinking of investing in a website. Today, our website is the face of our brand, and the first impression is the most important. When mobility and travel become increasingly difficult, the trend is to buy online . According to the Financial Times, the list of winning companies during the pandemic is headed by Amazon , followed by Microsoft, Apple and Tesla . What is the secret of this success? It really is something simple to explain, a robust online sales strategy and a clear commitment to an excellent design of their websites has helped them to place themselves in the first positions of winners. According to this same source, 65% of the companies that occupy the list are from the US, What have they done differently? In the first...

Would you commission your plumber to repair your car's engine? Does the baker cut your hair? Would you trust your mechanic to perform a heart operation? Everyday professional intrusion is more common where unqualified employees (freelance or staff) make decisions for which they are not prepared within companies. Representing the image of a brand is a great responsibility. Even if your products are wonderful, if your image is mediocre, you will not achieve the success you deserve.  Starting a business is expensive, creating a brand requires a lot of investment. And why is there professional intrusion? This does not only happen in Taiwan, it's common throughout the world, marketing departments, communication departments, etc...  In some cases, the managers in charge do not have specific training to recognize the professional shortcomings of their employees, or they do not have time to supervise the work they do, so everything seems fine to them because they have their eyes close...

Having good branding to get our products or services to the global market is absolutely essential. In Taiwan, there are many companies with extraordinary products, but for certain reasons, they do not have access to communication agencies that can understand their business and give them a brand image that can lead to success outside the island. One of the main reasons is that in Asia there is a shortage of agencies that know and understand the global market, there are no agencies with decades of experience in America and Europe and that also operate in Asia and the agencies that operate in this market are extremely expensive. For these and other reasons, not all companies in Taiwan have access to this type of service, due to the high costs of renowned international agencies, large commissions, and high prices for their services. The key to helping these companies is knowing how to offer personalized services according to the needs of each client, as is the following case study of the c...