BRANDING, MARKETING and ADVERTISING

The first time I made a website was in 1998, 24 years ago,  for an advertising agency in Madrid where I was working at the time, at a time when only a few knew what a website was. Some of those you spoke to wondered why they needed one, a web-page, when you had to do a magic ritual just to connect to the internet and to access most websites of the time. You had to wait several minutes in front of the screen and you had time to smoke a couple of cigarettes until you could access the contents and UX and UI concepts did not exist yet but a good website was just summed up as "good design". Perhaps for reasons like these, I am in favor of making websites optimized in every way. I like to make the code for each website , and customize it for each client, “ from zero to hero ”. because each client is different and that has to be reflected on the website of each company, the unique personality of the brand. I believe that the web is a window to your company , a window that, thanks ...

Since the COVID19 pandemic was declared at the beginning of 2020, the digital presence for companies has become much more important than in 1998 when I started designing websites and 99% of companies did not even know what a website was, much less, they were thinking of investing in a website. Today, our website is the face of our brand, and the first impression is the most important. When mobility and travel become increasingly difficult, the trend is to buy online . According to the Financial Times, the list of winning companies during the pandemic is headed by Amazon , followed by Microsoft, Apple and Tesla . What is the secret of this success? It really is something simple to explain, a robust online sales strategy and a clear commitment to an excellent design of their websites has helped them to place themselves in the first positions of winners. According to this same source, 65% of the companies that occupy the list are from the US, What have they done differently? In the first...