BRANDING, MARKETING and ADVERTISING

Most Taiwanese companies are focused on the APAC, US, and European markets, forgetting the potential of the Spanish-speaking market, both in Spain and Hispanoamerica.  It is a market of more than 680.000.000 million people. Taiwanese companies are struggling in markets where competition is fierce, leaving the Hispanic regions as a niche market for only a few that have recognized the sales opportunity in a potential market.  It is a niche, yes, but a huge niche market as we will see below that most are unaware of. In spite of being a market of great potential, it is a great unknown for most Taiwanese companies, probably due to factors such as lack of knowledge of the Spanish language, lack of knowledge of the culture, or a totally wrong image of poverty in regions that have a nominal GDP of more than 1,2 billion USD as we can see in the graph below. Sectors such as livestock, agriculture, mining, oil, gas, and tourism, among others, are capable of absorbing the export of Made i...

Many companies wanna know:  What is marketing? How to find the best digital marketing services? or How to do marketing? Hoping to find the secret formula to improve sales, but marketing was invented several years ago, and digital marketing is just one more tool that is part of the gears of a good marketing plan. I will explain you. In times of Omicron , we have to start allocating resources to digital marketing and the content we offer to our potential customers. Today I will tell you 5 deep marketing tricks that no one told you and I will explain some things that are essential if you want to achieve success and improve your sales. 1. Choose a marketing agency in Taiwan. Today many marketing agencies have emerged that boast of giving you a cheap (or very expensive) service that in the long run will be useless, will not generate any return on your investment. The most important thing today is to choose well professionals with experience of more than 15 or 20 years, who know the g...