BRANDING, MARKETING and ADVERTISING

Having good branding to get our products or services to the global market is absolutely essential. In Taiwan, there are many companies with extraordinary products, but for certain reasons, they do not have access to communication agencies that can understand their business and give them a brand image that can lead to success outside the island. One of the main reasons is that in Asia there is a shortage of agencies that know and understand the global market, there are no agencies with decades of experience in America and Europe and that also operate in Asia and the agencies that operate in this market are extremely expensive. For these and other reasons, not all companies in Taiwan have access to this type of service, due to the high costs of renowned international agencies, large commissions, and high prices for their services. The key to helping these companies is knowing how to offer personalized services according to the needs of each client, as is the following case study of the c...

Years like 2020 make it very clear that marketing is a discipline in constant evolution and companies that do not evolve at the same speed, run the risk of getting stuck and not being able to evolve as the competition will surely do, as I mentioned in my previous post . There is a set of tactical techniques or tools such as Marketing Mix, which are a combination that allows us to align our strategy to achieve our objectives through the famous 4Ps introduced by E. Jerome McCarthy in the 60s, which evolved to become what Now they are called the "7Ps of Marketing" or as I like to call them: "Fantastic 7P" . This has not happened now, Bernard Booms and Mary Bitner changed this concept in 1981 when they proposed to apply the concept of the 7Ps  since at the end of the 70s the marketing specialists had recognized that the Marketing Mix had to be updated and this new conception reached a high degree of acceptance throughout Europe. Well-coordinated, the 7P of Servic...