BRANDING, MARKETING and ADVERTISING

Most Taiwanese companies are focused on the APAC, US, and European markets, forgetting the potential of the Spanish-speaking market, both in Spain and Hispanoamerica.  It is a market of more than 680.000.000 million people. Taiwanese companies are struggling in markets where competition is fierce, leaving the Hispanic regions as a niche market for only a few that have recognized the sales opportunity in a potential market.  It is a niche, yes, but a huge niche market as we will see below that most are unaware of. In spite of being a market of great potential, it is a great unknown for most Taiwanese companies, probably due to factors such as lack of knowledge of the Spanish language, lack of knowledge of the culture, or a totally wrong image of poverty in regions that have a nominal GDP of more than 1,2 billion USD as we can see in the graph below. Sectors such as livestock, agriculture, mining, oil, gas, and tourism, among others, are capable of absorbing the export of Made i...

I remember when I was a child, the number of technological products that captivated us, and the vast majority had an unmistakable and unforgettable stamp thanks to which many, today, many people still know this country: MADE IN TAIWAN . Currently, in Taiwan, there are thousands of companies with a very important added value in the quality of their products, companies that are largely unknown globally and even many of them nationally. The vast majority do not have a marketing department or the one they do have is really ineffective. Surely there are many different causes, but today I will talk specifically about those that we have studied in a market analysis. But where is the problem? Why do we all know about companies like Apple, Tesla, or Google but few outsides of Taiwan know where top Taiwanese tech companies come from? Branding is not being done, or at least not, in the right way. After researching the market in Taiwan and confirming this fact, I decided to create IGNITE Global Ma...

Since the COVID19 pandemic was declared at the beginning of 2020, the digital presence for companies has become much more important than in 1998 when I started designing websites and 99% of companies did not even know what a website was, much less, they were thinking of investing in a website. Today, our website is the face of our brand, and the first impression is the most important. When mobility and travel become increasingly difficult, the trend is to buy online . According to the Financial Times, the list of winning companies during the pandemic is headed by Amazon , followed by Microsoft, Apple and Tesla . What is the secret of this success? It really is something simple to explain, a robust online sales strategy and a clear commitment to an excellent design of their websites has helped them to place themselves in the first positions of winners. According to this same source, 65% of the companies that occupy the list are from the US, What have they done differently? In the first...

There are clients that, despite being small in the number of employees, are largely due to the quality of services they offer and the dimension of the projects in which they participate. This is the case of Pedrifilms , a company in the audiovisual sector dedicated to the production and design of professional sound. Their most recent achievement and of which they can be most proud is being selected as candidates for "best sound" in the Goya 2021 awards in its 35th edition , these being the most important film awards in Spain, with the film " Rosalinda ". Despite not having many employees, they have more than 20 years of experience carrying out projects around the world, and for professionals in the film and audiovisual sector in Spain, Pedrifilms is well known, since they have participated in mythical Spanish series, reality shows, and films such as: Hermano Mayor (Big Brother) Águila Roja (Red Eagle) El Internado (Boarding School) Granjero Busca Esposa (Farme...