CASE STUDY: Pedrifilms, candidates for the Goya awards

IGNITE Global Marketing

There are clients that, despite being small in the number of employees, are largely due to the quality of services they offer and the dimension of the projects in which they participate.
This is the case of Pedrifilms, a company in the audiovisual sector dedicated to the production and design of professional sound.

Their most recent achievement and of which they can be most proud is being selected as candidates for "best sound" in the Goya 2021 awards in its 35th edition, these being the most important film awards in Spain, with the film "Rosalinda".

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Despite not having many employees, they have more than 20 years of experience carrying out projects around the world, and for professionals in the film and audiovisual sector in Spain, Pedrifilms is well known, since they have participated in mythical Spanish series, reality shows, and films such as:

Hermano Mayor (Big Brother)
Águila Roja (Red Eagle)
El Internado (Boarding School)
Granjero Busca Esposa (Farmer Seeking Wife)
Yo Soy Bea (I'm Bea)
Un Paso Adelante (One Step Ahead)
Aladina
Mis Adorables Vecinos (My Adorable Neighbors)
El Club De La Comedia (The Comedy Club)
DJ
Rosalinda...

Or advertising for big brands such as Vodafone, Endesa, or Facebook, leaving high-level productions for everyone to remember.

Among his most recent projects are productions for Disney, for the Fox channel with the premiere of the new season of "The Walking Dead", advertising for the international French lingerie brand "Etam", or for the pay channel ATRESplayer with the series "Deudas" (Debts).

At IGNITE Global Marketing we are really proud to have accompanied this great brand led by Emilio Sánchez for a large part of their journey and to have contributed our bit to help them achieve the success they deserve for their excellent work.

IGNITE Global Marketing

Our relationship began with the creation of the logo and the corporate identity for the brand, where the objective was to provide them with a symbol with which to differentiate themselves from other brands, an icon with which they felt identified and that also communicated the identity of the brand to the potential customers.

Subsequently, we have carried out various projects such as its website, which we have been renewing throughout these years to adapt to the needs of our client and also to the needs of the market and the services demanded by clients.

Another very important part of the company's branding is the uniforms used by Pedrifilms for filming and elements such as stickers to identify the equipment they use since in certain filming it is common to see different companies collaborating, so It is necessary to always have well-identified the human resources and the technical equipment of each company, since the professional equipment they use is usually very expensive devices from brands such as "Sound Devices", "Schoeps" or "Sennheiser" among others.

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We are currently working on the rebrand project for them, to mark a new stage, updating the logo, and giving it a freshness, making it more current and modern.

For IGNITE Global Marketing, working on a re-branding for any successful brand is always a great challenge, because the architecture of its logo and all corporate graphic identity must be maintained so that it remains recognizable and can be attributed the success has already been achieved but making its image more current and attractive without losing the essence of the brand itself. This is the biggest challenge, making a new logo but one that maintains the essence and spirit of the brand.

These types of challenges are what allow us to enjoy our work, because it amuses us and we love what we do, really working in branding, marketing, and advertising agency is our vocation from an early age.
And we enjoy it because we like to be creative and help our clients solve problems that will allow them to compete in the global market and be at the level necessary to achieve success.

Pedrifilms is a clear example of success, perseverance, hard work, excellence, constant improvement, where despite being small, they work every day in the right direction to achieve excellence in their services, which we also believe at IGNITE which is the way to go, flee from mediocrity and pursue excellence, always, without hesitation.




To do this and with one of the keys to success in companies in mind, how to know, how to delegate tasks to focus on what they do best, leaving, for example, in this case, the branding and global marketing of the brand in the hands of a global marketing agency like IGNITE to be able to develop their work and reach the global market as they have done for all these years.

This is why we want to congratulate Emilio Sánchez and all Pedrifilms for their great work, for all the successes achieved so far and we wish them good luck in the 35th edition of the most important awards in Spanish cinema, the Goya awards. 

We hope to see you raising a statuette in recognition of your professionalism.




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