BRANDING, MARKETING and ADVERTISING

Most Taiwanese companies are focused on the APAC, US, and European markets, forgetting the potential of the Spanish-speaking market, both in Spain and Hispanoamerica.  It is a market of more than 680.000.000 million people. Taiwanese companies are struggling in markets where competition is fierce, leaving the Hispanic regions as a niche market for only a few that have recognized the sales opportunity in a potential market.  It is a niche, yes, but a huge niche market as we will see below that most are unaware of. In spite of being a market of great potential, it is a great unknown for most Taiwanese companies, probably due to factors such as lack of knowledge of the Spanish language, lack of knowledge of the culture, or a totally wrong image of poverty in regions that have a nominal GDP of more than 1,2 billion USD as we can see in the graph below. Sectors such as livestock, agriculture, mining, oil, gas, and tourism, among others, are capable of absorbing the export of Made i...

I remember when I was a child, the number of technological products that captivated us, and the vast majority had an unmistakable and unforgettable stamp thanks to which many, today, many people still know this country: MADE IN TAIWAN . Currently, in Taiwan, there are thousands of companies with a very important added value in the quality of their products, companies that are largely unknown globally and even many of them nationally. The vast majority do not have a marketing department or the one they do have is really ineffective. Surely there are many different causes, but today I will talk specifically about those that we have studied in a market analysis. But where is the problem? Why do we all know about companies like Apple, Tesla, or Google but few outsides of Taiwan know where top Taiwanese tech companies come from? Branding is not being done, or at least not, in the right way. After researching the market in Taiwan and confirming this fact, I decided to create IGNITE Global Ma...

Would you commission your plumber to repair your car's engine? Does the baker cut your hair? Would you trust your mechanic to perform a heart operation? Everyday professional intrusion is more common where unqualified employees (freelance or staff) make decisions for which they are not prepared within companies. Representing the image of a brand is a great responsibility. Even if your products are wonderful, if your image is mediocre, you will not achieve the success you deserve.  Starting a business is expensive, creating a brand requires a lot of investment. And why is there professional intrusion? This does not only happen in Taiwan, it's common throughout the world, marketing departments, communication departments, etc...  In some cases, the managers in charge do not have specific training to recognize the professional shortcomings of their employees, or they do not have time to supervise the work they do, so everything seems fine to them because they have their eyes close...