BRANDING, MARKETING and ADVERTISING

Having a good marketing plan is essential for any company, the marketing plan is a tool that helps us organize, organize our company in order to achieve our objectives and not be lost. Although it may seem absolutely obvious, there are many companies wasting resources by not having a marketing plan and they go around like headless chickens hitting the road. This bad practice can lead to the failure of a company. A good marketing plan can be summarized in the following four phases: - Analysis - Planning - Action - Analysis of results ANALYSIS In this phase, all internal and external agents that intervene in the market in which we operate will be studied. Internally, it is a common mistake to isolate the marketing department from other departments. Teamwork has been shown to be more effective, hence the importance of maintaining a close relationship with other departments that can provide us with vitally important information. In theory, all companies will boast of doing it, although as ...

Doing good branding is not easy, it does not translate into success by obligation, but doing bad branding always ends in failure. We have to transmit our values ​​and the most important thing to do branding is to be authentic and define with precision and accuracy who we are, for that we must know our brand, create a personality for our brand, and not become followers of other brands. If we only dedicate ourselves to study and follow other brands, we will be followers, we will be mediocre, but we can never be leaders in a market as competitive as the current one, that of the 21st century. Many companies forget to brand consciously, they forget who they are, where they come from, where they are going, some prefer to stay in their comfort zone and follow in the footsteps of other brands to justify their company's CEOs. each of their actions or simply have claims that are very far from reality, so they end up having a schizophrenic personality that only helps to confuse consumers, who...