How to make branding?

Doing good branding is not easy, it does not translate into success by obligation, but doing bad branding always ends in failure.

We have to transmit our values ​​and the most important thing to do branding is to be authentic and define with precision and accuracy who we are, for that we must know our brand, create a personality for our brand, and not become followers of other brands.

If we only dedicate ourselves to study and follow other brands, we will be followers, we will be mediocre, but we can never be leaders in a market as competitive as the current one, that of the 21st century.

Many companies forget to brand consciously, they forget who they are, where they come from, where they are going, some prefer to stay in their comfort zone and follow in the footsteps of other brands to justify their company's CEOs. each of their actions or simply have claims that are very far from reality, so they end up having a schizophrenic personality that only helps to confuse consumers, who consciously or unconsciously perceive that lack and finally translates into the failure of which all companies actually want to flee, although sometimes it may seem the opposite by their behavior.

To do branding we will have to define several key aspects before conceiving a strategy itself, questions that can be summarized in at least and at least the following ten:

1 - The first step is to define our company, what is our brand, who we are.

2 - Mission and vision of our brand.

3 - What are the values ​​of our company.

4 - Short, medium, and long-term objectives.

5 - What problems do our products/services solve?.

6 - Value and quality proposition.

7 - Who are our potential customers or what group of consumers we want to address.

8 - What emotional benefits we offer to our clients.

9 - Who are our competition and what place they occupy in the market.

10 - What personality will my brand have.

Although these are questions that at first may be very obvious or meaningless to us, well answered they will become a solid pillar on which to start building our strategies, they will become a very powerful tool for the management and execution of our plan and our marketing actions, increasing efficiency and effectiveness and making every investment profitable in promoting the brand and creating a solid relationship with our clients.

We must not forget that copying a technical or functional characteristic is relatively simple, but a feeling or emotion towards a brand is unique, hence the importance of creating this solid base from the beginning.

We will evaluate each element of your brand, its architecture, and perception. 

We will create a brand strategy that helps you stand out, and is intuitive enough to be followed consistently in terms of your brand’s values, experiences, identity, personality.