BRANDING, MARKETING and ADVERTISING

The first time I made a website was in 1998, 24 years ago,  for an advertising agency in Madrid where I was working at the time, at a time when only a few knew what a website was. Some of those you spoke to wondered why they needed one, a web-page, when you had to do a magic ritual just to connect to the internet and to access most websites of the time. You had to wait several minutes in front of the screen and you had time to smoke a couple of cigarettes until you could access the contents and UX and UI concepts did not exist yet but a good website was just summed up as "good design". Perhaps for reasons like these, I am in favor of making websites optimized in every way. I like to make the code for each website , and customize it for each client, “ from zero to hero ”. because each client is different and that has to be reflected on the website of each company, the unique personality of the brand. I believe that the web is a window to your company , a window that, thanks

Most Taiwanese companies are focused on the APAC, US, and European markets, forgetting the potential of the Spanish-speaking market, both in Spain and Hispanoamerica.  It is a market of more than 680.000.000 million people. Taiwanese companies are struggling in markets where competition is fierce, leaving the Hispanic regions as a niche market for only a few that have recognized the sales opportunity in a potential market.  It is a niche, yes, but a huge niche market as we will see below that most are unaware of. In spite of being a market of great potential, it is a great unknown for most Taiwanese companies, probably due to factors such as lack of knowledge of the Spanish language, lack of knowledge of the culture, or a totally wrong image of poverty in regions that have a nominal GDP of more than 1,2 billion USD as we can see in the graph below. Sectors such as livestock, agriculture, mining, oil, gas, and tourism, among others, are capable of absorbing the export of Made in Taiwan

Many companies wanna know:  What is marketing? How to find the best digital marketing services? or How to do marketing? Hoping to find the secret formula to improve sales, but marketing was invented several years ago, and digital marketing is just one more tool that is part of the gears of a good marketing plan. I will explain you. In times of Omicron , we have to start allocating resources to digital marketing and the content we offer to our potential customers. Today I will tell you 5 deep marketing tricks that no one told you and I will explain some things that are essential if you want to achieve success and improve your sales. 1. Choose a marketing agency in Taiwan. Today many marketing agencies have emerged that boast of giving you a cheap (or very expensive) service that in the long run will be useless, will not generate any return on your investment. The most important thing today is to choose well professionals with experience of more than 15 or 20 years, who know the globa

I remember when I was a child, the number of technological products that captivated us, and the vast majority had an unmistakable and unforgettable stamp thanks to which many, today, many people still know this country: MADE IN TAIWAN . Currently, in Taiwan, there are thousands of companies with a very important added value in the quality of their products, companies that are largely unknown globally and even many of them nationally. The vast majority do not have a marketing department or the one they do have is really ineffective. Surely there are many different causes, but today I will talk specifically about those that we have studied in a market analysis. But where is the problem? Why do we all know about companies like Apple, Tesla, or Google but few outsides of Taiwan know where top Taiwanese tech companies come from? Branding is not being done, or at least not, in the right way. After researching the market in Taiwan and confirming this fact, I decided to create IGNITE Global Ma

Since the COVID19 pandemic was declared at the beginning of 2020, the digital presence for companies has become much more important than in 1998 when I started designing websites and 99% of companies did not even know what a website was, much less, they were thinking of investing in a website. Today, our website is the face of our brand, and the first impression is the most important. When mobility and travel become increasingly difficult, the trend is to buy online . According to the Financial Times, the list of winning companies during the pandemic is headed by Amazon , followed by Microsoft, Apple and Tesla . What is the secret of this success? It really is something simple to explain, a robust online sales strategy and a clear commitment to an excellent design of their websites has helped them to place themselves in the first positions of winners. According to this same source, 65% of the companies that occupy the list are from the US, What have they done differently? In the first