BRANDING, MARKETING and ADVERTISING

Having good branding to get our products or services to the global market is absolutely essential. In Taiwan, there are many companies with extraordinary products, but for certain reasons, they do not have access to communication agencies that can understand their business and give them a brand image that can lead to success outside the island. One of the main reasons is that in Asia there is a shortage of agencies that know and understand the global market, there are no agencies with decades of experience in America and Europe and that also operate in Asia and the agencies that operate in this market are extremely expensive. For these and other reasons, not all companies in Taiwan have access to this type of service, due to the high costs of renowned international agencies, large commissions, and high prices for their services. The key to helping these companies is knowing how to offer personalized services according to the needs of each client, as is the following case study of the c...

Having a good marketing plan is essential for any company, the marketing plan is a tool that helps us organize, organize our company in order to achieve our objectives and not be lost. Although it may seem absolutely obvious, there are many companies wasting resources by not having a marketing plan and they go around like headless chickens hitting the road. This bad practice can lead to the failure of a company. A good marketing plan can be summarized in the following four phases: - Analysis - Planning - Action - Analysis of results ANALYSIS In this phase, all internal and external agents that intervene in the market in which we operate will be studied. Internally, it is a common mistake to isolate the marketing department from other departments. Teamwork has been shown to be more effective, hence the importance of maintaining a close relationship with other departments that can provide us with vitally important information. In theory, all companies will boast of doing it, although as ...