Nike Air Jordan 1. How to make a marketing strategy?
At Christmas 1987, my brother told me that my gift was a pair of Air Jordan 1 Banned, but was so sad when I discovered that they were not sneakers, was a television, and the Air Jordan went from being an object of desire to become a kind of obsession that lasts me until today as if it were a religion. The biggest challenge for a brand, for an industrial designer, for the marketing team and all the departments behind it, is to create a product that becomes an object of desire, a product that drives the masses crazy and is capable of becoming a cult object, something that can border on the sacred for the most enthusiastic of the brand, an icon. Nike achieved it many years ago, thanks to Peter Moore and many other factors that I will tell you about here today, and today this pair of sneakers is more latent than ever, influencers from all over the planet wear their pair of Nike Air Jordan 1, by social media as a must-have, without your pair of Nike Air Jordan 1, you're out, you're