Marketing for the crisis
The response of some companies to the current global economic crisis generated by COVID19 is to adopt a completely opposite position to what they should have adopted to maintain and grow their income. Here are some keys to success. In these difficult times for everyone, it is important to know how to adjust the sails to continue sailing and not sink into this ocean of inconveniences. The biggest mistake that many companies are making today is cutting budgets in the marketing department, this being the best tool they have to predict transforming their company according to their needs. Both strategic and operational marketing is essential, especially at this time. Marketing is not a business expense, it is an investment to achieve our objectives. Being such a broad concept, where it is not easy to clarify its principles, its functions, and much less its dimensions, marketing can help us in practice to achieve our objectives. If we want to strengthen our competitiveness, first of all, we...