Made in Taiwan to the Global Market
I remember when I was a child, the number of technological products that captivated us, and the vast majority had an unmistakable and unforgettable stamp thanks to which many, today, many people still know this country: MADE IN TAIWAN . Currently, in Taiwan, there are thousands of companies with a very important added value in the quality of their products, companies that are largely unknown globally and even many of them nationally. The vast majority do not have a marketing department or the one they do have is really ineffective. Surely there are many different causes, but today I will talk specifically about those that we have studied in a market analysis. But where is the problem? Why do we all know about companies like Apple, Tesla, or Google but few outsides of Taiwan know where top Taiwanese tech companies come from? Branding is not being done, or at least not, in the right way. After researching the market in Taiwan and confirming this fact, I decided to create IGNITE Global Ma