BRANDING, MARKETING and ADVERTISING

Would you commission your plumber to repair your car's engine? Does the baker cut your hair? Would you trust your mechanic to perform a heart operation? Everyday professional intrusion is more common where unqualified employees (freelance or staff) make decisions for which they are not prepared within companies. Representing the image of a brand is a great responsibility. Even if your products are wonderful, if your image is mediocre, you will not achieve the success you deserve.  Starting a business is expensive, creating a brand requires a lot of investment. And why is there professional intrusion? This does not only happen in Taiwan, it's common throughout the world, marketing departments, communication departments, etc...  In some cases, the managers in charge do not have specific training to recognize the professional shortcomings of their employees, or they do not have time to supervise the work they do, so everything seems fine to them because they have their eyes close...

Having good branding to get our products or services to the global market is absolutely essential. In Taiwan, there are many companies with extraordinary products, but for certain reasons, they do not have access to communication agencies that can understand their business and give them a brand image that can lead to success outside the island. One of the main reasons is that in Asia there is a shortage of agencies that know and understand the global market, there are no agencies with decades of experience in America and Europe and that also operate in Asia and the agencies that operate in this market are extremely expensive. For these and other reasons, not all companies in Taiwan have access to this type of service, due to the high costs of renowned international agencies, large commissions, and high prices for their services. The key to helping these companies is knowing how to offer personalized services according to the needs of each client, as is the following case study of the c...