BRANDING, MARKETING and ADVERTISING

At Christmas 1987, my brother told me that my gift was a pair of Air Jordan 1 Banned, but was so sad when I discovered that they were not sneakers, was a television, and the Air Jordan went from being an object of desire to become a kind of obsession that lasts me until today as if it were a religion. The biggest challenge for a brand, for an industrial designer, for the marketing team and all the departments behind it, is to create a product that becomes an object of desire, a product that drives the masses crazy and is capable of becoming a cult object, something that can border on the sacred for the most enthusiastic of the brand, an icon. Nike achieved it many years ago, thanks to Peter Moore and many other factors that I will tell you about here today, and today this pair of sneakers is more latent than ever, influencers from all over the planet wear their pair of Nike Air Jordan 1, by social media as a must-have, without your pair of Nike Air Jordan 1, you're out, you're ...

Many companies wanna know:  What is marketing? How to find the best digital marketing services? or How to do marketing? Hoping to find the secret formula to improve sales, but marketing was invented several years ago, and digital marketing is just one more tool that is part of the gears of a good marketing plan. I will explain you. In times of Omicron , we have to start allocating resources to digital marketing and the content we offer to our potential customers. Today I will tell you 5 deep marketing tricks that no one told you and I will explain some things that are essential if you want to achieve success and improve your sales. 1. Choose a marketing agency in Taiwan. Today many marketing agencies have emerged that boast of giving you a cheap (or very expensive) service that in the long run will be useless, will not generate any return on your investment. The most important thing today is to choose well professionals with experience of more than 15 or 20 years, who know the g...

Today I want to share a spectacular success story, which really shows how to achieve success from a very different angle. Some agencies focus on huge clients such as the automotive, food, or technology industries. At IGNITE Global Marketing  we work for Fortune 500 companies as well as for small and medium-sized companies, because our vocation is to help our clients, no matter how big or small they are, regardless of their size, we like to pamper them all and help them generate an ecosystem of products and services in line with the needs of the end consumer. A bit less than a year ago we were commissioned to design the branding, the logo, corporate identity, interior and exterior decoration of a new business, a small business but with great potential for expansion.  Despite being a small company, composed of a team of three people, the Spanish chef and two Taiwanese women who take care of every detail, they are a clear example of how to use the wonderful tool called " Marketi...

I remember when I was a child, the number of technological products that captivated us, and the vast majority had an unmistakable and unforgettable stamp thanks to which many, today, many people still know this country: MADE IN TAIWAN . Currently, in Taiwan, there are thousands of companies with a very important added value in the quality of their products, companies that are largely unknown globally and even many of them nationally. The vast majority do not have a marketing department or the one they do have is really ineffective. Surely there are many different causes, but today I will talk specifically about those that we have studied in a market analysis. But where is the problem? Why do we all know about companies like Apple, Tesla, or Google but few outsides of Taiwan know where top Taiwanese tech companies come from? Branding is not being done, or at least not, in the right way. After researching the market in Taiwan and confirming this fact, I decided to create IGNITE Global Ma...

Since the COVID19 pandemic was declared at the beginning of 2020, the digital presence for companies has become much more important than in 1998 when I started designing websites and 99% of companies did not even know what a website was, much less, they were thinking of investing in a website. Today, our website is the face of our brand, and the first impression is the most important. When mobility and travel become increasingly difficult, the trend is to buy online . According to the Financial Times, the list of winning companies during the pandemic is headed by Amazon , followed by Microsoft, Apple and Tesla . What is the secret of this success? It really is something simple to explain, a robust online sales strategy and a clear commitment to an excellent design of their websites has helped them to place themselves in the first positions of winners. According to this same source, 65% of the companies that occupy the list are from the US, What have they done differently? In the first...