BRANDING, MARKETING and ADVERTISING

Most Taiwanese companies are focused on the APAC, US, and European markets, forgetting the potential of the Spanish-speaking market, both in Spain and Hispanoamerica.  It is a market of more than 680.000.000 million people. Taiwanese companies are struggling in markets where competition is fierce, leaving the Hispanic regions as a niche market for only a few that have recognized the sales opportunity in a potential market.  It is a niche, yes, but a huge niche market as we will see below that most are unaware of. In spite of being a market of great potential, it is a great unknown for most Taiwanese companies, probably due to factors such as lack of knowledge of the Spanish language, lack of knowledge of the culture, or a totally wrong image of poverty in regions that have a nominal GDP of more than 1,2 billion USD as we can see in the graph below. Sectors such as livestock, agriculture, mining, oil, gas, and tourism, among others, are capable of absorbing the export of Made i...

At Christmas 1987, my brother told me that my gift was a pair of Air Jordan 1 Banned, but was so sad when I discovered that they were not sneakers, was a television, and the Air Jordan went from being an object of desire to become a kind of obsession that lasts me until today as if it were a religion. The biggest challenge for a brand, for an industrial designer, for the marketing team and all the departments behind it, is to create a product that becomes an object of desire, a product that drives the masses crazy and is capable of becoming a cult object, something that can border on the sacred for the most enthusiastic of the brand, an icon. Nike achieved it many years ago, thanks to Peter Moore and many other factors that I will tell you about here today, and today this pair of sneakers is more latent than ever, influencers from all over the planet wear their pair of Nike Air Jordan 1, by social media as a must-have, without your pair of Nike Air Jordan 1, you're out, you're ...

Many companies wanna know:  What is marketing? How to find the best digital marketing services? or How to do marketing? Hoping to find the secret formula to improve sales, but marketing was invented several years ago, and digital marketing is just one more tool that is part of the gears of a good marketing plan. I will explain you. In times of Omicron , we have to start allocating resources to digital marketing and the content we offer to our potential customers. Today I will tell you 5 deep marketing tricks that no one told you and I will explain some things that are essential if you want to achieve success and improve your sales. 1. Choose a marketing agency in Taiwan. Today many marketing agencies have emerged that boast of giving you a cheap (or very expensive) service that in the long run will be useless, will not generate any return on your investment. The most important thing today is to choose well professionals with experience of more than 15 or 20 years, who know the g...

Today I want to share a spectacular success story, which really shows how to achieve success from a very different angle. Some agencies focus on huge clients such as the automotive, food, or technology industries. At IGNITE Global Marketing  we work for Fortune 500 companies as well as for small and medium-sized companies, because our vocation is to help our clients, no matter how big or small they are, regardless of their size, we like to pamper them all and help them generate an ecosystem of products and services in line with the needs of the end consumer. A bit less than a year ago we were commissioned to design the branding, the logo, corporate identity, interior and exterior decoration of a new business, a small business but with great potential for expansion.  Despite being a small company, composed of a team of three people, the Spanish chef and two Taiwanese women who take care of every detail, they are a clear example of how to use the wonderful tool called " Marketi...